Importance of Building Your Personal Brand

I cannot begin to stress enough how important it is to build your personal brand as an individual. From reading books, to material I have learned in class, or speaking with professors/employers, they have continually emphasized to me that having a strong personal brand is very important in today's society. Whether you are working on a project with classmates, working an internship, or working an everyday job, your personal brand is the way you are able to express yourself. It is a way that you stand out among other students, competitors, and co-workers. That is one of the many reasons why it is so important to not only build a personal brand, but also make sure that your personal brand is strong as well.

There are many factors that go into building a brand for yourself. The one I find to be the most important is to find a characteristic about yourself that others will associate with you being a credible individual. This specific characteristic is the one that you need to continuously express on social media and the encounters you have with co-workers and people on a daily basis. This character trait is what you want others to remember you by.

If you have not started building your personal brand, I highly suggest you start to. I encourage you to find out what you believe your best and most credible characteristic may be, and to start by building your personal brand there. In my next post, I will be talking more about how to build your personal brand and how to make it strong and stand out. Thank you for reading and stay tuned for more updates!